Brand Manager

A visionary B2C brand leader in the FMCG industry is searching for a Campaign Ambassador to propel their ethical wellness brand to even greater heights. 

By challenging convention and pushing for constant innovation, they've been able to capture a unique niche across the beverages with virtually no challengers. Now with a firm presence established, they're looking to push their standing even further and need a creative person with expertise in digital and offline marketing to join their team as a Brand/Campaign Manager!

Salary £35k - £40k + 10% bonus | Hybrid 3 days in Cheshire  

In this newly created role, the ideal candidate will have a strong grasp of both digital and offline marketing channels, leveraging them and overseeing multi-channel campaigns to shape the brands voice and achieve their overall company mission – to be a leading figure across key sectors of the FMCG market.

Some of the key things you’ll be doing include:

• Craft and oversee the image of several brands and ensure company voice is being maintained
• Build relationships with social media stars, bloggers, and celebrities to promote the brands.
• Develop plans to increase brand awareness, engagement, website traffic, and followers on social media platforms like Instagram, Facebook, TikTok, and LinkedIn.
• Create new ideas for social media, including partnerships, contests, giveaways, and influencer content.
• Ensure all social media content reflects the unique personality of each brand.
• Keep up with what's popular in the industry, culture, and what competitors are doing to ensure the brands stay relevant.
• Plan and run exciting brand activations and pop-up events.
• Produce engaging and informative content that can be used across different marketing campaigns, both paid advertising and organic outreach.
• Work with freelance creators and any agencies to produce the content.
• Analyse how well campaigns perform and use this information to improve future efforts.
• Take charge of the marketing strategy for launch events, festivals, sporting events, and similar occasions.

What skills do you need to succeed?

• MUST HAVE: exposure to the FMCG market with a particular focus on drinks & beverages
• Thrives in fast-paced environments & inspires teams
• E-commerce experience in brand strategy & social media
• Data-driven marketer that can analyse results & optimise strategies
• Highly organised & comfortable presenting findings
• Creative & commercial thinker: Works strategically & operationally
• Social media & content creation expert (influencer outreach, posting)
• Confident content execution with strong design skills (Illustrator, Photoshop)
• Works well under pressure & meets deadlines
• Excellent communication skills (written & verbal)

Next Steps:

For more information regarding the company’s expansion plans and your integral way of delivering them, get in touch with us and we’ll be sure to give you the full rundown.