Case Study
Zappi - Case Study - Recruitment
Zappi is a leading market research platform that helps brands improve every idea and execution by providing faster, more affordable, and better consumer insights. Using their platform, businesses can enhance ads & products as they develop them, gain confidence when launching, and learn systematically. Their mission simply is to inspire, optimise, and validate products & ads for smarter growth. Zappi has won the 2024 MarTech Breakthrough Award for Best Marketing Insights Platform and has been recognised by Business Insider, FastCompany, and more.
80
% Success to Hire Ratio
20
Average Time to Hire (Days)
Zappi x MRJ
Initial Success. Ongoing Partnerships.
Our partnership with Zappi began in 2022, stemming from a previous collaboration with a Chief Product Officer who has a proven track record at companies like thinkmoney and MoneySuperMarket.
We partnered on multiple occasions to build dynamic, high-performing teams from the ground up - (for more information on the massive recruitment campaign we embarked on with MoneySuperMarket, check out our case study)
Recognising MRJ Recruitment's expertise in placing candidates in the SaaS market, he sought our services when he transitioned to the role of CPO at Zappi. This journey isn't an isolated incident either. A high proportion of our relationships follow a similar pattern: we deliver, exceed expectations, and are invited back for more.
Challenges in Scaling SaaS Teams:
Filling Critical Roles for Zappi
The assignment: When our contact moved to Zappi, a SaaS-based insights platform, his objective was to scale core teams during a period of rapid expansion The SaaS industry’s fast-paced environment demanded highly skilled professionals who could not only execute day-to-day tasks but also help modernise and innovate key areas of the business.
In particular, critical roles in product where in need of filling, including:
- Product Managers
- Product Analysts
- Product Designers
Headlining this task was Billy, our Principal Consultant. With deep expertise in SaaS and Data roles, he was perfectly equipped to navigate the complexities of Zappi’s growth phase. Leveraging our well-established recruitment methodologies and his industry insight, Billy successfully led the charge in identifying top talent, ensuring Zappi was equipped with the right people to drive their innovation and expansion goals.
Key Achievements:
SaaS Expertise: Our extensive experience working with SaaS-based companies enabled us to quickly grasp Zappi's unique business model and hiring requirements.
Strategic Hiring: We expanded beyond our initial task to include other professionals, leveraging insights to drive growth and innovation.
Strong Foundation: Despite the partnership being in its early stages, MRJ Recruitment has already delivered impactful hires, setting the stage for future success at Zappi.
Our expertise in the SaaS market has been the cornerstone of our successful partnership with the CPO and, by extension, Zappi. Recruiting for SaaS companies requires a careful hand and a recruiter who understands the personality types that excel in the fast-paced, growth-oriented culture that SaaS brands commonly have.
In short, this is something that has been hardwired into MRJ's DNA from day one 🧬 with Billy's journey with Matillion echoing a similar narrative of delivering excellence for high-growth SaaS brands that go on to make history.
Conclusion
We've successfully supported Zappi's growth by providing tailored recruitment solutions for the SaaS industry. Our expertise in identifying top talent and understanding their unique needs has made us a trusted partner and we're excited to continue this journey together.
Looking for a tech recruitment partner who truly understands the SaaS landscape?
MRJ Recruitment is your answer. With a proven track record of delivering results for leading SaaS companies, we're dedicated to helping you build high-performing teams.
Our expertise in the SaaS industry, combined with Billy's extensive experience, ensures we can effectively match your specific needs and goals - check out his portfolio for more info.
Ready to take your team to the next level? Contact us today to discuss your recruitment requirements and explore how we can help you achieve your objectives.
Billy was a joy to deal with, an absolute credit to his profession. Took genuine interest in my whole onboarding process - before, during and after (even though he was becoming a father at the same time😅) he was always available at any point for questions. Highly recommended along with the team he is building at MRJ, would happily work with him again in the future!!
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